Adform Receives the TAG Certified Against Fraud Seal

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Adform Receives the TAG Certified Against Fraud Seal

Copenhagen, January 22, 2017 – Adform, one of the world’s leading independent advertising technology platform companies announced today that the Trustworthy Accountability Group (TAG) has granted Adform its Certified Against Fraud seal as an independently audited company in the rigorous “intermediary” category.


TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal. In addition to attaining the TAG Certified Against Fraud seal in December 2017, Adform was an inaugural partner for the launch of TAG and has been an active contributor to its Data Center IP block lists and suite of anti-fraud resources.


In line with Adform’s commitment to enhanced transparency, openness, and nurturing a healthy digital advertising ecosystem Adform is one of the first advertising technology vendors to secure the rigorous ‘intermediary’ level certification via independent audit.


According to Jay Stevens, Adform’s Chief Revenue Officer, “The common route to certification is via self-evaluation, however, we believe that our clients expect more from Adform and in line with our commitment to establishing best practice, are committed to ensuring advertisers are getting exactly what they expect."


The high-quality data helps to inform internal data identification of fraudulent traffic as well as trading optimizations in the Adform DSP. This benefits customers using individual products with an added level of value for those who adopt Adform’s full-stack. By adding support for Tag ID in both the Demand Side Platform and Supply Side Platform, the ID facilitates more rapid and easy identification of sellers across the supply chain. The resulting benefit is enhanced performance and reach due to synergies in the data between each product for enhanced protection.


In addition to this, Adform also meets a number of other important certifications including being Media Rating Council (MRC) accredited for impression and viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads, ISO/IEC 27001 certified for Information Security Management, which is critical for GDPR compliance, EDAA Trust Seal Certified, IAB certified and Adform is a Founding Member of the Trustworthy Accountability Group (TAG).


About Adform


Founded in Denmark in 2002, Adform is one of the world’s largest private and independent advertising technology companies. With offices in 19 countries, Adform has more than 800 employees globally throughout Europe, North America, MENA and APAC.


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About the Trustworthy Accountability Group


The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain. TAG works collaboratively with companies throughout the supply chain in four areas critical to the continued growth and development of the $50 billion digital advertising industry: eliminating fraud, combatting malware, fighting Internet piracy, and promoting transparency. A joint marketing-media industry program, TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB). To learn more about the Trustworthy Accountability Group, please visit


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