Adform Strengthens Southern European Position with New Senior Hires

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Adform Strengthens Southern European Position with New Senior Hires

March 13, 2017, London – Adform (, Europe’s leading full stack advertising technology platform, announced today four new additions to its Southern European team. 


Julien Gardes, Alexandra Jarry, Sergio Martin and Xavier Lançon have joined the company and reinforce Adform’s strong commitment to expansion into France and the further strengthening of its existing presence throughout the Southern European region. Julien Gardes, Alexandra Jarry and Xavier Lançon join from Rubicon Project while Sergio Martin, who previously led DataXu’s Spanish operations, will serve as Commercial Director for Spain.


As General Manager of Southern Europe, Julien will have responsibility for driving the expansion of Adform’s French presence and will have regional management responsibility across the So. European markets.  He will be supported by Xavier Lançon in Adform’s Paris office. Prior to joining Adform, Julien Gardes served as Managing Director, Continental Europe & MENA for the Rubicon Project.


Sergio Martin, as Commercial Director for Spain, will be responsible for further expanding Adform’s long-term presence in Iberia. He will focus on deepening the company’s relationships with existing clients, while educating the market about Adform’s full stack offering.


Alexandra Jarry, who will serve as Director, Global Accounts, will focus on building and expanding the relationships with the Global Holding Groups. In this capacity, Alexandra will build on Adform’s considerable success among the agency groups. Prior to joining Adform, Alexandra served as Head of Seller Cloud, Europe at Rubicon Project, where she led the company’s account teams across the continental markets.


“I look forward to building upon the successes that Adform has already accomplished in the Southern European territories and throughout the EMEA region,” said Julien Gardes.  “We already have a strong position in both Italy and Spain and I’m looking forward to replicating the company’s success in France.” 


“These four hires continue to highlight our commitment to bringing on board the very best talent. With our increased success working with global brands and our unique positioning as the world’s most complete full stack offering, these new hires will further help us educate, inform, and capture the Southern European market,” said Adform CEO, Gustav Mellentin


About Adform


Adform is the leading independent and open full stack advertising technology platform that encompasses data, creativity and trading into one seamless enterprise product suite servicing media agencies, trading desks and advertisers.


All of our products are modular and easily inter-operate with all other point solutions used throughout the digital advertising ecosystem.


Adform was founded in Denmark in 2002 and is one of the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 780 employees globally throughout Europe, North America and APAC.


Visit or for more information.


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