Deutsche Bahn Chooses Adform DMP to Exclusively Manage All Data

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Deutsche Bahn Chooses Adform DMP to Exclusively Manage All Data

Adform’s Data Management Platform centralizes data for all online and offline marketing and sales activity and builds foundation for an in-house data-driven ecosystem.

London, 11th July 2016 - Deutsche Bahn, one of the world’s leading passenger and logistics companies, has chosen Adform, the independent and open full stack ad-tech provider, as its data management platform (DMP) provider.

Deutsche Bahn Vertrieb, a subsidiary of Deutsche Bahn, is exclusively responsible for distribution and ticket sales for Deutsche Bahn’s passenger transport services. The Adform DMP is a stand-alone solution that Deutsche Bahn Vertrieb will use to collate all first party data, enabling the creation of niche segments used to personalize and optimize their high-impact, programmatic digital, video and mobile campaigns. The segments will also be used onsite at to drive relevant website and in-app content.

Deutsche Bahn chose Adform’s DMP based on the company’s handling of advertising and user data, guaranteed by Adform’s ISO/IEC 27001 certification, as well as the comprehensive integrations with the Adform ad server and DSP and extensive third-party solutions.

We needed to take our digital marketing function to the next level. To do this, we realized that we needed to implement a centralized data management solution that can be seamlessly integrated with a number of our internal systems, e.g. CRM, email marketing or onsite tracking. With Adform, we’ve found this solution. They offer a great level of flexibility and we can now completely control all of our first party data,” says Bülent Inci, head of performance marketing at DB Vertrieb.

Marc Hudoffsky, vice president platform solutions EMEA at Adform, says: “Deutsche Bahn proves, yet again, that they are ahead of the curve with their implementation of a flexible and integrated DMP. They are aware of the benefits of relevant, personalized advertising and content and are addressing this head on. Not only is this decision beneficial for their marketing and sales function but they can also trade their inventory via the Adform SSP to create an extra revenue stream. The team at Deutsche Bahn really understand the opportunities and benefits of ad tech. We are extremely proud to be Deutsche Bahn’s DMP partner of choice and are excited to see where their data driven marketing strategy will take them.”

About Adform

Adform is the independent and open full stack ad-tech platform that encompasses data, creativity and trading, servicing media agencies, trading desks, advertisers and publishers globally.

All of our solutions are modular and easily inter-operate with all major technologies used throughout the digital advertising ecosystem.

Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 700 employees globally throughout Europe, North America and APAC.

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