Leading Global Research Company Ranks Adform’s DSP & DMP as a ‘Strong Performer’ in Both Vendor Evaluations
London – June 1, 2017 – Forrester Research, the world’ most respected technology and marketing research firm, just released The Forrester Wave™: Data Management Platforms, Q2 2017 in which Adform’s Audience Base DMP ranks as a “Strong Performer.” These results come just days after the research firm issued The Forrester Wave™: Omnichannel Demand -Side Platforms, Q2 2017 in which Adform was also named a Strong Performer.
Combined with Adform’s best in class Ad Server, the DMP and DSP form a comprehensive full suite, delivering the ‘holy trinity’, of advertising technology products.
“For more than 15 years, we have quietly been building the most complete advertising technology suite of applications to service our global client portfolio” says Gustav Mellentin, Adform’s CEO. “We are thrilled that Forrester, for the first time, has not only included us in these two industry reviews, but has ranked us as a strong performer, recognizing, in our opinion, the strength of our innovation and development. We at Adform have built each of our products to parity against point solutions in the market, able to operate on their own, but most effectively when used collectively.”
Built on the three pillars of data, creativity and trading, brought together in a seamless suite, Adform’s software enables the centralization of data to inform real-time dynamic content and creative optimization at critical points in the user journey for both branding and performance campaigns. This omni-channel approach to digital advertising eliminates data leakage and latency, maximises media efficacy, and offers an interoperable, and open solution to marketers around the world.
“Many of the limitations that advertisers currently face stem from point solutions that fail to communicate or walled gardens that lock-in data. We’ve leveraged our extensive development resources, long-term track record in the industry and expertise to build world-class point solutions that yield even greater benefit when deployed side-by-side as a full stack. We believe these results affirm that the creation of a global enterprise-friendly platform that’s open and flexible is now a very real option for global advertisers.” says Jochen Schlosser, Chief Strategy Officer at Adform.
Adform is widely recognized for its alternative approach to providing advertising technology. With extensive experience and a European heritage, the company has a long track record working across widely different markets. Built from the ground up with “Privacy by Design”, the suite of applications ensures compliance with existing and future (GDPR) data and privacy rights considerations.
Founded in Denmark in 2002, Adform is one of the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 750 employees globally throughout Europe, North America, MENA and APAC.