Tipico chooses Adform ad server in first step towards in-house, data driven programmatic advertising strategy

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Tipico chooses Adform ad server in first step towards in-house, data driven programmatic advertising strategy

Tipico chooses Adform ad server in first step towards in-house, data driven programmatic advertising strategy

Tipico chooses Adform to exclusively provide all ad serving technology, centralizing data for all digital advertising needs and builds foundation for an in-house data-driven ecosystem.


London, 19th September 2016 – Tipico, a global leader in online sports betting, and the top sports betting provider in the German market, founded in 2004, has chosen Adform, the independent and open full stack ad-tech provider, as the solution for all their global ad serving and campaign reporting and analytics needs.

Tipico were looking for a flexible and interoperable ad tech provider that would allow them to own, collate and manage all data, as well as provide a transparent platform for all campaigns created in-house and those created in partnership with their agency. They were also seeking a technical solution that proved competent at a conceptual level – an insightful understanding of high level in-house programmatic advertising strategy with a high level of client service and support.


The Adform Ad Server is a stand-alone solution that Tipico will use to deliver all digital advertising campaigns, creating efficient, transparent and seamless in-house ad operations. It will enable the creation of niche segments used to personalize and optimize their high-impact, programmatic digital, video and mobile campaigns. The segments will also be used onsite at tipico.com to drive relevant website and in-app content.


Tipico also chose Adform’s ad server based on the company’s handling of advertising and user data, it’s flexible and transparent nature as well as the comprehensive integrations with the Adform DSP and DMP and extensive third party solutions.


Adform is a future proof partner, a trusted partner, that can help us scale our advertising operations globally. We have been using the Adform ad server since March and were very impressed with the ability to reliably and transparently serve, optimize and analyze campaigns efficiently and effectively.” – Nadja Julich, Director of Marketing at Tipico.

Martin Stockfleth Larsen, Chief Marketing Officer at Adform, says: “Tipico are ahead of the curve with their implementation of a flexible and integrated ad server. They are aware of the benefits of relevant, personalized advertising and content and are addressing this head on. The team at Tipico really understand the opportunities and benefits of an in-house ad technology solution. We are proud to be Tipico’s partner and are excited to see where their data driven marketing strategy will take them.”


About Adform


Adform is the leading independent and open full stack advertising technology platform that encompasses data, creativity and trading into one seamless enterprise product suite servicing media agencies, trading desks and advertisers.


All of our products are modular and easily inter-operate with all other point solutions used throughout the digital advertising ecosystem.


Adform was founded in Denmark in 2002 and is one of the world’s largest private and independent advertising technology companies. With offices in 18 countries, Adform has more than 780 employees globally throughout Europe, North America and APAC.


Visit http://www.adform.com or http://join.adform.com for more information. 


About Tipico


Tipico Co. Ltd. is one of the leading European sports betting providers. Franchise partners run around 1,100 shops offering exciting entertainment to sports fans. Tipico customers can place bets on more than 20 different sports online and over the counter in Tipico Shops. Between 80 and 95 percent of the played amounts will be distributed amongst customers as winnings. Tipico attaches great importance to safe and responsible gambling. The Malta Gaming Authority (MGA) has issued Tipico Co. Ltd. licenses to carry out betting shops and online casino games. As one of the first providers, Tipico Co. Ltd. has held a license in Schleswig-Holstein/​Germany for online sports betting since May 2012. The company, based in St. Julian's in Malta, has been founded in 2004 as an international trading company. Over 6,000 people all over Europe work for Tipico and it’s Franchise network.


Visit www.tipico.com for more information.


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