Valeria Mazzon appointed Country Manager for Italy of Adform

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Valeria Mazzon appointed Country Manager for Italy of Adform

Valeria Mazzon appointed Country Manager for Italy of Adform


The manager will have the task of strengthening the full-stack and global positioning of the ad-tech company in the Italian market


Milan, 21 March 2018 –Adform, the open and independent ad-tech platform serving global media agencies, trading desks, brands and publishers, has appointed Valeria Mazzon, Country Manager for Italy. The manager will lead the Italian market and the development of the company's business with the aim of strengthening the full stack and global positioning.


Valeria Mazzon began her professional career at Adform in 2016, joining the Operations team to consolidate the local Client Service area. Subsequently, she embraced the broader role of coordinating this sector for Southern Europe with the responsibility of overseeing the Platform Solution Team and promoting communication and business processes, as well as strengthening the team of specialists and consultants dedicated to Adform solutions in the areas of reference. In this role, Valeria has brought extensive commercial experience in the organization of services, leveraging her leadership skills.


A professional with solid managerial and commercial experience in multinational companies and advertising agencies, Valeria Mazzon has over twenty years’ experience in the Marketing & Communication sector, most of which in the digital field. Prior to joining Adform, Valeria has been Go To Market Manager at with the aim of providing analytical and strategic support for the growth and development of the company's business and the improvement of the effectiveness of commercial initiatives. In 2005, the manager joins Yahoo! Italy to establish and consolidate the Operation team, holding, later, the position of Head of Solutions Development with the responsibility of harmonizing the commercial offer of the advertising concessionaire for product and industry, a role she held for about 10 years.


Graduated in Political Science at the University of Milan, Valeria obtained her Masters in Corporate Communication Publitalia '80 and took the first steps of her career in Swatch as Product Manager. Passionate about advertising and its dynamics of fruition on the market, she enthusiastically faces the challenge of digital and new media, already in 1997 with her entry into Eurosport, the advertising agency of the sports satellite channel, with the role of Marketing Manager, then moving to Lycos Europe in 2000 as Sales Marketing Manager.


“I am proud and satisfied with the company's constant choice of continuity", says Valeria Mazzon, Country Manager of Adform Italia. "Italy has always represented an important development territory for our company and I am pleased to be able to guide its strengthening and growth. We have set ourselves ambitious goals and we are confident of reaching them thanks to the working group of qualified and experienced professionals we have built over the last two years and to the comprehensive Adform offer, able to provide customers with integrated and cutting-edge solutions to respond to the different needs of an increasingly evolving market”.




Adform è tra le più grandi aziende al mondo di advertising technology private e indipendenti.Fondata in Danimarca nel 2002, e con uffici in 19 paesi, l’azienda conta 800 dipendenti a livello globale in Europa, Nord America, MENA e APAC.Per maggiori informazioni



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Claudia Ronchi Communications      

Claudia Ronchi  

email [email protected]                       

cell +393401522875 


Deanna Brasolin   

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cell +393315204116


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